Green Marketing is a crucial component for any entity whether big or small, start-up or well-established that integrates or wants to integrate environmental initiatives into their business objectives. That said, I wanted to share some helpful links…
Green Claims - FTC guidelines and language
- http://www.ftc.gov/bcp/edu/pubs/business/energy/bus42.shtm
- http://www.ftc.gov/bcp/edu/pubs/consumer/general/gen02.shtm
Green Strategy- Credibility, Relevance, Effective Messaging, Differentiation (excerpt from Joel Makower’s book, “Strategies for the Green Economy” )
Now, more than ever, it is critical for organizations to clearly & concisely state what their products’ and/or services’ green attributes are to avoid being thrown into the greenwashing category. -Hadley